Optimus is led by Omer Qureshi
More than two decades building partner businesses from inside Microsoft, VMware, Bank of America and Noventiq — a $1.5B business at roughly 30% year-on-year growth, a 44-person alliances organisation across five theatres, eight M&A integrations, and partner work spanning 38 countries.
The practice exists because the knowledge that decides a partner motion is not published anywhere. It is carried by people who were in the room when the rules were set.
Knowing Where to Hit the Hammer
Most partner programs stall in the same four places, and the knowledge that gets past them was never written down.
Companies build the application, list it on the marketplace and wait for the hyperscaler to sell it. They believe co-sell means fifty-fifty. It does not — you carry the ball to the one-yard line, and frequently over it yourself.
What changes the outcome is knowing which systems, which programs, which funding and which mechanics actually move revenue on a given platform this quarter. That knowledge sits with operators who ran these motions from the inside, not in any document you can buy.
Business Excellence. Community Responsibility.
Optimus believes technology leadership carries a broader obligation. Alongside our commercial work, we actively contribute to initiatives that expand access, equity, and opportunity in tech.
Inclusive Partner Ecosystem Building
We actively source, mentor, and develop minority-owned and women-led technology partners within the ecosystems we build — helping clients access a broader, more innovative partner base while expanding economic opportunity.
Nonprofit Technology Advisory
Optimus provides pro bono strategic advisory to select nonprofits navigating cloud adoption, AI integration, and technology partnerships — including Americans 4 Equality (A4E) — ensuring mission-driven organizations can compete with modern tools.
Veterans in Tech Initiative
We partner with veteran transition programs to create on-ramps into technology partnership roles — drawing on the same operational discipline and global thinking that defines great alliance professionals.
Interested in partnering with us on a social impact initiative?
Get in TouchReady to Make Your Partner Program a Quota-Contributing Revenue Engine?
Whether you need to activate a stalled co-sell motion, fix channel pull-through, build a net-new partner program that actually sources pipeline, or embed a fractional CPO into your leadership team — start with a 30-minute strategy call. No pitch, no pressure.
Build V42 · 19 SEP 2026