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Partner Program Diagnostic

Twelve questions across attribution, co-sell motion, partner coverage and governance. You get a score, the four category breakdowns, and where the gaps point. It takes about four minutes and runs entirely on this page — no data is sent anywhere unless you choose to send it.

Twelve questions

Answer as your board would, not as you would like it to be. The score is only useful if the inputs are honest — and nobody but you sees them.

1 Can you name, from memory, the partner-sourced ARR your program closed last quarter?
2 Does your CRM distinguish partner-sourced from partner-influenced?
3 When a partner deal closes, can you trace it back to the registration?
4 Are you transacting through at least one hyperscaler marketplace?
5 Do hyperscaler field sellers bring you into their deals unprompted?
6 Do you register opportunities in partner portals as standard practice?
7 How many partners produced revenue in the last two quarters?
8 Do you know which partners your best-fit customers already buy from?
9 Have you claimed hyperscaler MDF, migration credits or joint GTM funding in the past year?
10 Who owns partner revenue in your organisation?
11 How long has your current partner leader been in the role?
12 Does the board see partner metrics in the standard reporting pack?

0 of 12 answered